When I make something, I'm always intent on the experience it will deliver. To me the reactions and emotions that come out of a happening are fundamentally crucial to the entire process and development of an idea. These reactions not only evaluate the work(or concept) they also give an opportunity to learn and experience something new and exciting. These are the principles behind a quote by John Lathram III: "If it doesn't piss you off or make you feel anything, it's not art". To this day I constantly reflect on these words as a guide to my own work.