Monday, July 22, 2013

Zach's statement

The purpose of my art is to simply challenge the status-quo of our collective existence, and criticize the current and future generations by means of appropriating specific images (mainly advertisements) of the past. Research leads me to propagandistic advertisements that pressure the people into purchasing unhealthy products - the images promote a society that does away with skepticism and critical thinking. These advertisements are heavily distorted, removed from their context. then presented as images that contradict their original message. In summation, I am reusing ammunition to combat the current assault upon the consumer. No one is immune to the harmful effects of advertising, but it's my goal to spread awareness through my work.